Founded FLYCO and successfully developed China’s first domestically produced rotary dual-head electric shaver.

Invested heavily in advertising on China Central Television (CCTV) and launched a brand-building strategy.

Established a light-asset operating model centered on “R&D and design” and “brand management” as its core competitive advantages.

Became the No.1 brand in China’s shaver industry and served as a drafting organization for China’s national standards for electric shavers.

Established a development structure with Shanghai as headquarters and Zhejiang and Anhui as dual manufacturing and industrial bases.

FLYCO electric shavers ranked No.1 nationwide in both sales volume and overall market share, becoming the leading brand in the personal care appliance industry.

Established online sales channels and developed an integrated, multi-channel marketing network.

On April 18, it was listed on the Shanghai Stock Exchange, becoming the first personal care appliance company listed on the Shanghai A-share Main Board.

In 2018, FLYCO was recognized as one of China's Top 100 Most Valuable Brands.

Built a platform-based empowerment organization, established a multi-dimensional product innovation matrix, established a content-driven social marketing system, and advanced the C2M (Customer-to-Manufacturer) marketing strategy.

FLYCO carried out a comprehensive brand upgrade, ushering its marketing into the 2.0 era of premium positioning and IP-driven branding.

Implemented a globalization strategy, building brand marketing networks and localized operations across major international markets, entering a new stage of global development.